{"id":7944,"date":"2026-11-05T09:11:33","date_gmt":"2026-11-05T08:11:33","guid":{"rendered":"https:\/\/blog.etalentum.com\/es\/?p=7944"},"modified":"2026-11-05T09:11:49","modified_gmt":"2026-11-05T08:11:49","slug":"catala-entrevista-estructurada-com-preparar-la-i-avaluar-candidats-amb-objectivitat","status":"publish","type":"post","link":"https:\/\/blog.etalentum.com\/ca\/catala-entrevista-estructurada-com-preparar-la-i-avaluar-candidats-amb-objectivitat\/","title":{"rendered":"Entrevista estructurada: com preparar-la i avaluar candidats amb objectivitat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7944\" class=\"elementor elementor-7944\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f3d5613 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f3d5613\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct  elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5623ded\" data-id=\"5623ded\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e93cfcb elementor-widget elementor-widget-image\" data-id=\"e93cfcb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"572\" src=\"https:\/\/blog.etalentum.com\/wp-content\/uploads\/2026\/11\/Entrevista-estructurada-a.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.etalentum.com\/wp-content\/uploads\/2026\/11\/Entrevista-estructurada-a.jpg 1024w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2026\/11\/Entrevista-estructurada-a-300x168.jpg 300w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2026\/11\/Entrevista-estructurada-a-768x429.jpg 768w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2026\/11\/Entrevista-estructurada-a-585x327.jpg 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-290f091 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"290f091\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct  elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3d5b06\" data-id=\"c3d5b06\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1120368 elementor-widget elementor-widget-text-editor\" data-id=\"1120368\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p><span style=\"font-weight: 400;\"> Dos avaluadors entrevisten el mateix candidat i arriben a conclusions oposades: un en valora la visi\u00f3 comercial i l&#8217;altre, la simpatia. Sense criteris compartits, la decisi\u00f3 final esdev\u00e9 subjectiva i impossible de comparar.<\/span><\/p><p><span style=\"font-weight: 400;\">L&#8217;entrevista estructurada resol aquesta manca d&#8217;alineaci\u00f3: defineix pr\u00e8viament qu\u00e8 cal preguntar, quines evid\u00e8ncies cal buscar i com puntuar cada resposta, assegurant un procediment equitatiu i 100% comparable entre candidatures.<\/span><\/p><h3><b>Qu\u00e8 \u00e9s i qu\u00e8 avalua<\/b><\/h3><p><span style=\"font-weight: 400;\">A difer\u00e8ncia de l&#8217;entrevista lliure, aquest model estandarditza l&#8217;avaluaci\u00f3 eliminant la improvisaci\u00f3 mitjan\u00e7ant dos tipus de formulacions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preguntes conductuals:<\/b><span style=\"font-weight: 400;\"> avaluen experi\u00e8ncies reals i resultats demostrats en el passat.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Preguntes situacionals:<\/b><span style=\"font-weight: 400;\"> plantegen casos hipot\u00e8tics espec\u00edfics vinculats al lloc de treball.<\/span><\/li><\/ul><h3><b>4 passos per implementar una entrevista estructurada<\/b><\/h3><ol><li><b> Concretar les compet\u00e8ncies clau del lloc de treball<\/b><span style=\"font-weight: 400;\"> Abans de redactar preguntes, Recursos Humans i el responsable de l&#8217;\u00e0rea (<\/span><i><span style=\"font-weight: 400;\">hiring manager<\/span><\/i><span style=\"font-weight: 400;\">) han de fixar les 3 o 4 compet\u00e8ncies cr\u00edtiques.<\/span><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Separar requisits de compet\u00e8ncies:<\/b><span style=\"font-weight: 400;\"> Les condicions obligat\u00f2ries (titulaci\u00f3, carnet de conduir) es validen de manera independent; mai no s&#8217;han de diluir en la nota mitjana de l&#8217;entrevista.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Exemple (Comercial B2B):<\/b><span style=\"font-weight: 400;\"> Prospecci\u00f3, An\u00e0lisi de necessitats, Negociaci\u00f3 i Seguiment.<\/span><\/li><\/ul><ol start=\"2\"><li><b> Formular dubtes i repreguntes conductuals<\/b><span style=\"font-weight: 400;\"> Cada pregunta ha d&#8217;exigir exemples reals amb context, actuaci\u00f3 individual i resultat obtingut:<\/span><\/li><\/ol><table><tbody><tr><td><p><b>Compet\u00e8ncia<\/b><\/p><\/td><td><p><b>Pregunta principal (El repte)<\/b><\/p><\/td><td><p><b>Aclariments per aprofundir (El context)<\/b><\/p><\/td><\/tr><tr><td><p><b>Prospecci\u00f3<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Com vas aconseguir obrir mercat sense disposar de cartera pr\u00e8via?<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Quin criteri vas seguir per seleccionar comptes? Quines accions vas executar personalment?<\/span><\/p><\/td><\/tr><tr><td><p><b>Negociaci\u00f3<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Descriu una negociaci\u00f3 en qu\u00e8 el client va exigir condicions inassumibles.<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Quins l\u00edmits tenies fixats? Quines alternatives vas oferir per tancar l&#8217;acord?<\/span><\/p><\/td><\/tr><tr><td><p><b>Seguiment<\/b><\/p><\/td><td><p><span style=\"font-weight: 400;\">Com vas gestionar una oportunitat que va deixar de respondre despr\u00e9s de la proposta?<\/span><\/p><\/td><td><p><span style=\"font-weight: 400;\">Quins canals vas utilitzar? En quin moment vas decidir desestimar-la?<\/span><\/p><\/td><\/tr><\/tbody><\/table><ol start=\"3\"><li><b> Definir una escala de puntuaci\u00f3 observable (R\u00fabrica)<\/b><span style=\"font-weight: 400;\"> Els nivells d&#8217;avaluaci\u00f3 s&#8217;han de pactar abans d&#8217;escoltar els candidats, mesurant fets i no pas impressions d&#8217;eloq\u00fc\u00e8ncia o simpatia:<\/span><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>1 \u00b7 Insuficient:<\/b><span style=\"font-weight: 400;\"> La resposta no aporta evid\u00e8ncies que compleixin els requisits essencials acordats.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>2 \u00b7 Parcial:<\/b><span style=\"font-weight: 400;\"> Descriu accions de contacte, per\u00f2 omet la seva contribuci\u00f3 individual o el resultat final.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>3 \u00b7 Adequada:<\/b><span style=\"font-weight: 400;\"> Explica criteris, detalla la seva intervenci\u00f3 personal i aporta dades o aprenentatges concrets.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>4 \u00b7 S\u00f2lida:<\/b><span style=\"font-weight: 400;\"> Argumenta amb visi\u00f3 de negoci, analitza l&#8217;impacte de la seva actuaci\u00f3 i demostra autonomia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>No avaluable:<\/b><span style=\"font-weight: 400;\"> Manca d&#8217;informaci\u00f3 suficient; exigeix repreguntar, no pas penalitzar amb una nota baixa.<\/span><\/li><\/ul><ol start=\"4\"><li><b> Registrar fets i resoldre discrep\u00e0ncies<\/b><\/li><\/ol><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Evid\u00e8ncies enfront d&#8217;opinions:<\/b><span style=\"font-weight: 400;\"> Substitueix anotacions com ara \u00absembla molt segur\u00bb per registres f\u00e0ctics: \u00abVa explicar prospecci\u00f3 multicanal; va captar 3 comptes en 6 mesos; no va concretar el marge de tancament\u00bb.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revisi\u00f3 individual i conjunta:<\/b><span style=\"font-weight: 400;\"> Els avaluadors punten per separat i despr\u00e9s contrasten notes. Una mitjana aritm\u00e8tica acceptable mai no ha d&#8217;ocultar un \u00abInsuficient\u00bb en una compet\u00e8ncia cr\u00edtica.<\/span><\/li><\/ul><h3><b>Errors habituals que cal evitar<\/b><\/h3><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improvisar el gui\u00f3:<\/b><span style=\"font-weight: 400;\"> Canviar les preguntes en funci\u00f3 de la qu\u00edmica inicial destrueix la comparabilitat.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Avaluar sense barems:<\/b><span style=\"font-weight: 400;\"> Sense una r\u00fabrica pr\u00e8via, dos entrevistadors puntuaran de manera oposada una mateixa resposta.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Confondre la manca de dades amb incapacitat:<\/b><span style=\"font-weight: 400;\"> Si la resposta no aporta prou context, formula preguntes d&#8217;aclariment abans d&#8217;avaluar negativament.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Sistematitzar les entrevistes professionals redueix el risc de rotaci\u00f3 prematura i blinda la presa de decisions. Dissenyar aquests protocols requereix temps i rigor metodol\u00f2gic; quan un proc\u00e9s \u00e9s cr\u00edtic o manca disponibilitat interna, donar-se suport en un equip especialitzat garanteix avaluacions objectives i alineades amb les necessitats reals del negoci. <\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-7f0d3a6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7f0d3a6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct  elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b17952\" data-id=\"2b17952\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c7bf49 elementor-widget elementor-widget-image\" data-id=\"5c7bf49\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.etalentum.com\/ca\/e-book-gestio-talent-remot.html\">\n\t\t\t\t\t\t\t<img width=\"926\" height=\"363\" src=\"https:\/\/blog.etalentum.com\/wp-content\/uploads\/2026\/07\/Atraccion-y-gestion-de-talento-en-remoto-e1787211154333.jpg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Dos avaluadors entrevisten el mateix candidat i arriben a conclusions oposades: un en valora la visi\u00f3&hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":4,"featured_media":7938,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts\/7944"}],"collection":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/comments?post=7944"}],"version-history":[{"count":5,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts\/7944\/revisions"}],"predecessor-version":[{"id":7949,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts\/7944\/revisions\/7949"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/media\/7938"}],"wp:attachment":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/media?parent=7944"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/categories?post=7944"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/tags?post=7944"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}