{"id":7074,"date":"2025-11-18T11:53:48","date_gmt":"2025-11-18T10:53:48","guid":{"rendered":"https:\/\/blog.etalentum.com\/es\/?p=7074"},"modified":"2025-11-18T12:01:31","modified_gmt":"2025-11-18T11:01:31","slug":"guerra-por-el-talento-como-las-empresas-estan-redefiniendo-la-seleccion-y-el-liderazgo","status":"publish","type":"post","link":"https:\/\/blog.etalentum.com\/ca\/guerra-por-el-talento-como-las-empresas-estan-redefiniendo-la-seleccion-y-el-liderazgo\/","title":{"rendered":"Guerra pel talent: Com les empreses estan redefinint la selecci\u00f3 i el lideratge"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7074\" class=\"elementor elementor-7074\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-1cd8c9e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1cd8c9e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct  elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bcab704\" data-id=\"bcab704\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8e611b5 elementor-widget elementor-widget-image\" data-id=\"8e611b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"683\" src=\"https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-1024x683.jpeg\" class=\"attachment-large size-large\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-1024x683.jpeg 1024w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-300x200.jpeg 300w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-768x512.jpeg 768w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-1536x1024.jpeg 1536w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-2048x1365.jpeg 2048w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-1920x1280.jpeg 1920w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-1170x780.jpeg 1170w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-585x390.jpeg 585w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/04\/pexels-photo-237436-263x175.jpeg 263w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"penci-section penci-disSticky penci-structure-10 elementor-section elementor-top-section elementor-element elementor-element-f1eef6e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f1eef6e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"penci-ercol-100 penci-ercol-order-1 penci-sticky-ct  elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5695d97\" data-id=\"5695d97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc41664 elementor-widget elementor-widget-text-editor\" data-id=\"bc41664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>Les organitzacions que competeixen pel millor talent s\u2019enfronten a un escenari radicalment diferent del d\u2019ara fa nom\u00e9s uns anys. L\u2019evoluci\u00f3 del mercat laboral, l\u2019impacte de la intel\u00b7lig\u00e8ncia artificial i la necessitat de nous models de lideratge han creat un context on atraure, avaluar i retenir perfils estrat\u00e8gics ja no \u00e9s nom\u00e9s un repte, sin\u00f3 un factor cr\u00edtic de superviv\u00e8ncia empresarial.<\/p><p data-start=\"700\" data-end=\"853\">A continuaci\u00f3, analitzem les tend\u00e8ncies clau que tot directiu ha de considerar per anticipar-se i prendre decisions que garanteixin avantatge competitiu.<\/p><p><strong data-start=\"859\" data-end=\"931\">1. La nova \u2018guerra pel talent\u2019: menys candidats, m\u00e9s especialitzaci\u00f3<\/strong><\/p><p data-start=\"934\" data-end=\"1217\">El mercat laboral continua mostrant un desajust persistent entre oferta i demanda. Les empreses reclamen perfils cada vegada m\u00e9s h\u00edbrids \u2014l\u00edders amb visi\u00f3 estrat\u00e8gica, compet\u00e8ncies digitals avan\u00e7ades i capacitat d\u2019adaptaci\u00f3\u2014, mentre que la disponibilitat d\u2019aquest talent \u00e9s limitada.<\/p><p data-start=\"1219\" data-end=\"1271\">Les organitzacions que guanyen s\u00f3n les que ja estan:<\/p><ul data-start=\"1272\" data-end=\"1555\"><li data-start=\"1272\" data-end=\"1354\"><p data-start=\"1274\" data-end=\"1354\">Incorporant estrat\u00e8gies de reclutament proactiu i <em data-start=\"1324\" data-end=\"1337\">headhunting<\/em> especialitzat.<\/p><\/li><li data-start=\"1355\" data-end=\"1458\"><p data-start=\"1357\" data-end=\"1458\">Invertint en <em data-start=\"1370\" data-end=\"1389\">employer branding<\/em> basat en prop\u00f2sit, flexibilitat i desenvolupament real de carrera.<\/p><\/li><li data-start=\"1459\" data-end=\"1555\"><p data-start=\"1461\" data-end=\"1555\">Redissenyant processos de selecci\u00f3 m\u00e9s r\u00e0pids, anal\u00edtics i centrats en compet\u00e8ncies cr\u00edtiques.<\/p><\/li><\/ul><p data-start=\"1557\" data-end=\"1642\">La tend\u00e8ncia \u00e9s clara: el 2025, les companyies no seleccionen talent, hi competeixen.<\/p><p><strong data-start=\"1648\" data-end=\"1723\">2. El lideratge regeneratiu: la nova compet\u00e8ncia clau per als executius<\/strong><\/p><p data-start=\"1726\" data-end=\"1988\">Les empreses d\u2019alt rendiment aposten per l\u00edders capa\u00e7os de regenerar equips, processos i cultures. Aquest enfocament supera el lideratge transformacional tradicional i se centra a crear entorns on les persones puguin innovar, assumir riscos i escalar capacitats.<\/p><p data-start=\"1990\" data-end=\"2019\">Els executius necessiten ara:<\/p><ul data-start=\"2020\" data-end=\"2287\"><li data-start=\"2020\" data-end=\"2084\"><p data-start=\"2022\" data-end=\"2084\">Dominar habilitats de gesti\u00f3 del canvi en cicles accelerats.<\/p><\/li><li data-start=\"2085\" data-end=\"2138\"><p data-start=\"2087\" data-end=\"2138\">Integrar IA i anal\u00edtica en la presa de decisions.<\/p><\/li><li data-start=\"2139\" data-end=\"2207\"><p data-start=\"2141\" data-end=\"2207\">Gestionar equips multigeneracionals amb expectatives divergents.<\/p><\/li><li data-start=\"2208\" data-end=\"2287\"><p data-start=\"2210\" data-end=\"2287\">Desenvolupar cultures d\u2019alt comprom\u00eds basades en autonomia i responsabilitat.<\/p><\/li><\/ul><p data-start=\"2289\" data-end=\"2372\">En un mercat vol\u00e0til, el lideratge ja no es mesura per dirigir, sin\u00f3 per habilitar.<\/p><p><strong data-start=\"2378\" data-end=\"2460\">3. Intel\u00b7lig\u00e8ncia Artificial en RH: efici\u00e8ncia s\u00ed, per\u00f2 amb criteri estrat\u00e8gic<\/strong><\/p><p data-start=\"2463\" data-end=\"2726\">La IA s\u2019ha consolidat com un aliat clau en els processos de selecci\u00f3, permetent filtratges m\u00e9s precisos, entrevistes asincr\u00f2niques i an\u00e0lisis de compet\u00e8ncies m\u00e9s objectius. Per\u00f2 els executius entenen que l\u2019avantatge no est\u00e0 a automatitzar, sin\u00f3 a automatitzar b\u00e9.<\/p><p data-start=\"2728\" data-end=\"2757\">Les empreses l\u00edders combinen:<\/p><ul data-start=\"2758\" data-end=\"2885\"><li data-start=\"2758\" data-end=\"2814\"><p data-start=\"2760\" data-end=\"2814\">IA per a l\u2019an\u00e0lisi de dades i cribatge intel\u00b7ligent.<\/p><\/li><li data-start=\"2815\" data-end=\"2885\"><p data-start=\"2817\" data-end=\"2885\">Consultors experts per interpretar matisos, cultura i <em data-start=\"2871\" data-end=\"2884\">soft skills<\/em>.<\/p><\/li><\/ul><p data-start=\"2887\" data-end=\"3023\">La tecnologia accelera el proc\u00e9s, per\u00f2 la decisi\u00f3 final continua sent humana, estrat\u00e8gica i basada en la comprensi\u00f3 profunda del negoci.<\/p><p><strong data-start=\"3029\" data-end=\"3085\">4. Retenci\u00f3 2025: del salari a l\u2019ecosistema de valor<\/strong><\/p><p data-start=\"3088\" data-end=\"3191\">La retribuci\u00f3 continua essent important, per\u00f2 no decisiva. Els professionals d\u2019alt nivell prioritzen:<\/p><ul data-start=\"3192\" data-end=\"3351\"><li data-start=\"3192\" data-end=\"3223\"><p data-start=\"3194\" data-end=\"3223\">Projectes amb impacte real.<\/p><\/li><li data-start=\"3224\" data-end=\"3268\"><p data-start=\"3226\" data-end=\"3268\">Traject\u00f2ries clares i mobilitat interna.<\/p><\/li><li data-start=\"3269\" data-end=\"3315\"><p data-start=\"3271\" data-end=\"3315\">Flexibilitat total (no nom\u00e9s teletreball).<\/p><\/li><li data-start=\"3316\" data-end=\"3351\"><p data-start=\"3318\" data-end=\"3351\">Lideratge emp\u00e0tic i meritocr\u00e0tic.<\/p><\/li><\/ul><p data-start=\"3353\" data-end=\"3480\">La retenci\u00f3 es mou de pol\u00edtiques reactives a ecosistemes de valor que acompanyen el talent durant tota l\u2019<em data-start=\"3458\" data-end=\"3479\">employee experience<\/em>.<\/p><p><strong data-start=\"3486\" data-end=\"3575\">El 2025 ser\u00e0 recordat com l\u2019any en qu\u00e8 el talent va redefinir l\u2019estrat\u00e8gia<\/strong><\/p><p data-start=\"3578\" data-end=\"3829\">Per als directius, no es tracta nom\u00e9s de cobrir vacants, sin\u00f3 d\u2019anticipar quin talent necessitar\u00e0 l\u2019organitzaci\u00f3 en els propers 12 a 36 mesos. Les empreses que actuen avui amb visi\u00f3, velocitat i alineaci\u00f3 cultural seran les que dominin el mercat dem\u00e0.<\/p><p data-start=\"3831\" data-end=\"4008\">La pregunta clau per a qualsevol executiu no \u00e9s \u201ccom puc contractar m\u00e9s?\u201d, sin\u00f3:<br data-start=\"3932\" data-end=\"3935\" \/><strong data-start=\"3935\" data-end=\"4008\">\u201ccom puc atraure, liderar i retenir millor que els meus competidors?\u201d<\/strong><\/p><p data-start=\"3831\" data-end=\"4008\"><a href=\"https:\/\/www.etalentum.com\/es\/e-book-politica-igualdad.html\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-6576\" src=\"https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/03\/Banner-igualdad-en-el-trabajo-Descarga.png\" alt=\"\" width=\"1330\" height=\"519\" srcset=\"https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/03\/Banner-igualdad-en-el-trabajo-Descarga.png 1330w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/03\/Banner-igualdad-en-el-trabajo-Descarga-300x117.png 300w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/03\/Banner-igualdad-en-el-trabajo-Descarga-1024x400.png 1024w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/03\/Banner-igualdad-en-el-trabajo-Descarga-768x300.png 768w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/03\/Banner-igualdad-en-el-trabajo-Descarga-1170x457.png 1170w, https:\/\/blog.etalentum.com\/wp-content\/uploads\/2024\/03\/Banner-igualdad-en-el-trabajo-Descarga-585x228.png 585w\" sizes=\"(max-width: 1330px) 100vw, 1330px\" \/><\/a><\/p><p data-start=\"4085\" data-end=\"4264\">\u00a0<\/p><p data-start=\"4085\" data-end=\"4264\"><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Les organitzacions que competeixen pel millor talent s\u2019enfronten a un escenari radicalment diferent del d\u2019ara fa&hellip;<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":10,"featured_media":6730,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts\/7074"}],"collection":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/comments?post=7074"}],"version-history":[{"count":7,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts\/7074\/revisions"}],"predecessor-version":[{"id":7081,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/posts\/7074\/revisions\/7081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/media\/6730"}],"wp:attachment":[{"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/media?parent=7074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/categories?post=7074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.etalentum.com\/ca\/wp-json\/wp\/v2\/tags?post=7074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}